How to use this resource:

1. Click the left side pointers in "Detailed Options 🔍" under some options to see the full targeting potential available.
2. Topics with ⭐️ are winning ad targeting options.
3. Check out the "Full Index" below to navigate faster.
4. (Optional) This sheet is better optimized for desktop viewing rather than mobile.

🗺 Full Index:

• 👈 Click there

1️⃣ Basic Targeting

I**. Location ⭐️**

<aside> 📰 Show ads to people who are in certain locations - targets text-written locations or pinpoints on a map.

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• Detailed Options 🔍

II**. Demographics**

<aside> 📰 Show ads to people based on their age, gender or language. Plus, there's also Advanced Demographics based on Experian and Datalogix data.

</aside>

• Detailed Options 🔍

III**. Device & Connection**