How to use this resource:

1. Click the left side pointers in "Detailed Options 🔍" under some options to see the full targeting potential available.
2. Topics with ⭐️ are winning ad targeting options.
3. Check out the "Full Index" below to navigate faster.
4. (Optional) This sheet is better optimized for desktop viewing rather than mobile.

🗺 Full Index:

• 👈 Click there

1️⃣ Basic Targeting

I**. Location**

<aside> 📰 Show ads to people who are in certain locations - from entire countries to specific cities or states.

</aside>

II**. Demographics**

<aside> 📰 Show ads to people based on their age, gender or language.

</aside>

• Detailed Options 🔍

III**. Device & Connection**

<aside> 📰 Show ads to people based on their device type, model brand and more.

</aside>